Sterre

My “Temporary” Addiction

Campaign Concept & Interview Filming November 2025
04 — PROJECT

Concept & Contribution

November 2025 · Four-day international student collaboration

During a four-day project with German students, we were asked to develop a campaign around a Sustainable Development Goal. We chose Good Health and Well-being, focusing on young people’s views on smoking and whether they see themselves quitting in the future.

I developed the initial concept for My “Temporary” Addiction and pitched it together with two classmates. The German students then chose which project groups to join, and we worked together to develop the idea further.

My contribution included developing the initial concept, preparing the interview questions and filming the interview.

My role Initial concept Interview preparation Camera work
02 — INTERVIEW

On the street

03 — CONCEPT & PROCESS

From idea to interview

Presentation moodboard slide combining campaign references, an image collage and a bright yellow-green text panel
01Moodboard
Presentation planning slide with a city photograph and an illustrated sequence of project steps
02Plan & process
Street interview in progress with a phone held towards three students
03Interview filming
Project presentation display with campaign materials and the presentation cover
04Project presentation
Back to work